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UWI OPEN CAMPUS in partnership with the Academy for Community Tourism (ACT)\u00a0see\u00a0communities as destinations and community tourism as the vehicle for sustainable development and prosperity.\u00a0 In a heavily tourism-dependent region in the world, every community and citizen is a potential business partner to be trained in hospitality skills, entrepreneurship, environmental awareness, product development and marketing.\u00a0 But to become an effective partner, every community and every citizen needs to understand how to value their natural, cultural, heritage and human assets and add value to them through conservation, creativity, education and collaborative management.<\/p>\n
The University of the West Indies (UWI) Open Campus is one of the four campuses that make up the pillars of The UWI, which was established in 1948. The institutionally accredited UWI serves the people of the region by offering undergraduate and postgraduate, distance and continuing\u00a0educational\u00a0products, research, innovation and outreach services from all of its locations across the Caribbean region.<\/p>\n
The Academy for Community Tourism (ACT) mission is: \u201cDevelop future hospitality leaders through education and practical training while fostering goodwill and friendship.\u201d<\/p>\n
The training will be implemented directly in each community for 20-30 persons at a cost of US$2500 for 5 days from 9:00 am \u2013 1:00 pm each day. In addition, there is a subsistence charge of US$1500 per course to cover meals, transportation and accommodation to cover two Lead Training Consultants. Total required for each community is estimated at US$4000.00.<\/p>\n
CONSULTANT IMPLEMENTATION TEAM FOR THE UWI OPEN CAMPUS (JAMAICA) COMMUNITY TOURISM HOSPITALITY ENTREPRENEURSHIP TRAINING<\/p>\n
Levene Griffiths,\u00a0 Head, UWI Open\u00a0Campus ,\u00a0Jamaica Eastern<\/p>\n
Diana McIntyre-Pike, OD, BSc.: Community Tourism & Hospitality Skills and Community Development<\/p>\n
Alison Kenning Massa, MA, MS, Dipl. Social Administration: Community Tourism, Economic Development, Environmental Sustainability<\/p>\n
Valerie C. Dixon, MBA: Cultural Heritage, Business Planning<\/p>\n
COURSE DESCRIPTION\u00a0 The Community Hospitality Entrepreneurship Programme will introduce participants to Community Tourism, and the practical steps required to build hospitality products & services within their community, utilizing the community destination brand, geared to both domestic and international visitors. During the programme, participants will identify unique community assets (heritage, culture, attractions), and through a highly interactive approach build the starting components for setting up their community-based brand and business, by utilizing the business model canvas. Community participants agree on next steps and begin steps to implement their project.<\/p>\n
LEARNING OBJECTIVES\u00a0\u00a0\u00a0 At the end of the programme participants should be able to:<\/strong><\/p>\n \uf0b7 Define tourism and its importance<\/p>\n \uf0b7 Identify the economic linkages generated by tourism<\/p>\n \uf0b7 Understand the benefits of tourism<\/p>\n \uf0b7 Define Community Tourism<\/p>\n \uf0b7 Identify the main principles and values of community tourism<\/p>\n \uf0b7 Identify what is a community tourism experience<\/p>\n \uf0b7 Identify community tourism assets<\/p>\n \uf0b7 Identify the importance of protecting community assets<\/p>\n \uf0b7 Appreciate the value of authenticity in community assets<\/p>\n \uf0b7 Know the difference between genuine hospitality and artificial hospitality.<\/p>\n \uf0b7 List the hospitality services required by visitors<\/p>\n \uf0b7 Identify how the community can participate to satisfy these needs<\/p>\n \uf0b7 Evaluate suitability of current community services to visitor needs<\/p>\n \uf0b7 List requirements and services for setting up a Home Stay as a case study for servicing visitors<\/p>\n \uf0b7 Build an outline of a community tourism Home Stay experience<\/p>\n . \uf0b7 Determine community tourism experiences possible in host community<\/p>\n \uf0b7 List the basic requirements for setting up a community tourism business based on understanding visitor needs<\/p>\n \uf0b7 Define what is a cluster<\/p>\n \uf0b7 Identify the networking opportunities in meeting requirements of setting up a community tourism business.<\/p>\n \uf0b7 Identify Potential Community Tourism Projects<\/p>\n \uf0b7 Create a community tourism experience value proposition based on the value proposition canvas and identified community assets to be utilized.<\/p>\n \uf0b7 Write a value proposition<\/p>\n \uf0b7 Understand the components of a business model<\/p>\n \uf0b7 Identify customer segments for community tourism value proposition<\/p>\n \uf0b7 Identify customer relationships and customer channels for targeted customers<\/p>\n \uf0b7 Identify best-fit pricing and income streams<\/p>\n \uf0b7 Identify key activities required to service targeted customers<\/p>\n \uf0b7 Identify key resources required \uf0b7 Identify key strategic partnerships\u00a0 required to deliver value proposition to customers<\/p>\n \uf0b7 Identify key costs\/expenses<\/p>\n \uf0b7 Identify a business model for the a community tourism experience and\/or product<\/p>\n FOR FURTHER INFORMATION, PLEASE CONTACT:<\/p>\n DIANA MCINTYRE-PIKE, LEAD TRAINER\/CONSULTANT<\/p>\n ACADEMY FOR COMMUNITY TOURISM (ACT)<\/p>\n TEL: 876-507-6326\u00a0\u00a0\u00a0\u00a0\u00a0 Caribbean@peacetourism.org<\/a><\/p>\n Skype: villagescctn<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"