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This morning, I came across a video entitled\u00a0Can Tourism Promote Peace<\/strong>\u00a0and it pulled me in to watch it. You see, this is a question that I have been reflecting on and researching for many years.<\/p>\n From 2007-2008, I worked with on a project on the Role of Tourism in Peacebuilding where colleagues from\u00a0swisspeace<\/a>\u00a0and the\u00a0Cologne Business School<\/a>\u00a0carried out empirical research in three cases from Rwanda, Sri Lanka and Croatia.<\/p>\n What emerged was findings that tourism has the\u00a0potential<\/em>\u00a0to promote peace, particularly when there is collective action from both the private and public sector, where tourism can act as an important sector to revive an economy that has been damaged due to conflict and civil war, and that tourism that promotes \u00a0niche destinations for targeted travelers (as opposed to mass tourism) has a high potential to be sustainable, help address root causes of conflict and support equal employment opportunities. The project resulted in a number of publications such as swisspeace working papers on\u00a0The role of tourism in post-conflict peace building in Rwanda<\/a>\u00a0and\u00a0The motivating and impeding factors for corporate engagement in peace building<\/a>.\u00a0It also led to chapter contributions as part of the\u00a0CSR in conflict and post-conflict environments<\/a>\u00a0as well as\u00a0the International Handbook on Tourism and Peace<\/a>.<\/p>\n As part of the launch for the International Handbook, myself and a panel of authors came together this May in Baku, Azerbaijan at the\u00a03rd World Forum on International Dialogue\u00a0<\/a>to discuss the role of tourism in fostering peaceful societies. Here, cases from Rwanda, Myanmar, the Palestinian Territories and Colombia were presented. A key issue that emerged was the importance of creating tourism initiatives that supported local communities and promoted income-generating projects for those who were the most hard-hit by conflict.<\/p>\n